Words are important. What they mean and how we use them can get you a job, or send you into bankruptcy. They can cause the end of a date to find you in the arms of a woman, or trudging home in the cold, bitterly. They can even make the difference between living for years in a certainty that you are no good, worthless, a loser who is never going to win the career, the woman, or the life you dare not think you deserve, and actually having those things.
If you didn't believe words were important in this way, you likely wouldn't be reading this magazine.